There/Then is a female-founded, minority-owned, and create with the environment and local communities in mind. Serena Rivera is a Santa Cruz-based perfumer who is passionate about protecting and preserving the delicate flora and fauna that call California their home. She began to explore the scents of her own backyard, and that is where she discovered the fragrance and beauty of California’s native flowers. Studying their scents and learning how to evoke them, as they are all made locally in Santa Cruz. 

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